How to evangelize with Web 2.0

The United Church of Canada recently launched $10.5 million advertising campaign centered on hot-button religious issues like gay marriage and sexual boundaries. One advertisement shows a whipped cream bottle in the fridge along with the question:

"We hope is that it will be much more than a website, we hope that it will be a gathering place for people with their faith questions—the big questions of life as well as the small ones," said Right Rev. David Giuliano, moderator of the United Church of Canada.

"How much fun can sex be before it's a sin?" The goal is to lead people to a Web 2.0 style site where controversial topics can be discussed.

The primary target audience is said to be 30- to 45-year-olds, but the site seems to skew younger than that. Take a look for yourself, and see if you come up with some ideas for evangelization in your own community.

WonderCafe [via social media group]